Redefine
Sales
With
Interactive
Catalogs
Collaborate, customize, and close deals faster with real-time catalog updates and seamless quoting.
You
Buyer
Tradehub: Interactive Catalogs
Commerce
Mobile
Web
Transforming B2B sales by replacing outdated processes with interactive digital catalogs.
Tradehub is a collaborative, interactive, and personalized B2B platform that accelerates the sales cycle by transforming product data into dynamic catalogs where buyers request custom quotes, negotiate live, and finalize orders—seamlessly integrating with existing systems. As businesses increasingly move towards digital transformation, Tradehub bridges the gap between traditional trade practices and modern, efficient workflows.
MY ROLE
As the Founding Product Designer at Tradehub, I helped build a new market concept that redefines how B2B transactions are conducted. I led the design process from 0 to 1, ensuring that our platform is intuitive, efficient, and impactful. I worked with the founding team to conduct extensive user research to validate the concept.
Additionally, I built the landing page using Webflow, ensuring an engaging digital presence that effectively communicates Tradehub's value proposition.
THE PROBLEM
The B2B trade industry has long struggled with inefficiencies that slow down deal-making and create unnecessary complexities. Lengthy and complicated procurement processes, coupled with a lack of transparency in pricing and negotiations, make it difficult for businesses to operate efficiently. Many companies face challenges in accessing reliable suppliers and buyers, while cumbersome documentation and compliance management further add to the administrative burden. Traditional methods relying on static PDFs, spreadsheets, and multiple messaging platforms lead to slow sales cycles, poor visibility in tracking pricing updates, and inefficient manual processes that create confusion and delays.
How it Works
Shareable Catalogs in 3 Steps
Transforming product data into an interactive digital experience in minutes.
Catalogs
Shareable Buyer Catalogs
Send a public link so buyers can browse, order, or request quotes—no login needed.
Acme
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Summer '25 Catalog
All
Caps
Clothing
Bags
Socks
Shorts
.jpg)
Bad Hair Day
$20
Bucket Hat
$20
Inshallah Cap
$20
White Tee
$20
Orange Bucket Hat
$20
Happy & Sad Socks
$5
Floppy Hat
$20
Cross Body Bag
$20
Hungry Cap
$20
Cereal Killers
$20
Gastro Nomads
$20
Vitamin Sea Shorts
$20
Order
WU88191124
Summary
4
Comments
2
Version History
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Collaborate & Track Version History
Leave comments and view a complete version history to stay aligned and in control.
Order
WU88191124
Summary
4
Comments
2
Version History
E
Do you offer a bulk discount for t-shirts?
Yes, we offer 10% off for orders over 200 units. I’ll update the quote.
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Comment
Order
WU88191124
Summary
4
Comments
2
Version History
Version 3.0
22 Feb, 2025
3.2
E
Emilio Cassin
09:41 AM, 21 Feb
Quote Approved: WU88191124
3.2
Andre Johnson
10:00 AM, 20 Feb
Prices updated
3.1
E
Emilio Cassin
08:30 AM, 20 Feb
2 items added to quote • 1 item removed
3.0
E
Emilio Cassin
08:00 AM, 20 Feb
New quote started
Version 2.0
15 Jan, 2025
2.3
E
Emilio Cassin
02:00 PM, 15 Jan
Quote Approved: WU89215491
2.3
Andre Johnson
12:00 PM, 15 Jan
Discount applied
3.1
E
Emilio Cassin
11:00 AM, 14 Jan
10 items added to quote
3.0
E
Emilio Cassin
10:00 AM, 14 Jan
New quote started
Compare Changes Across Catalog Versions
Easily review updates between versions to track product edits, pricing changes, or removed items at a glance.
Version Comparision
Version 3.2
Item
Unit Price
Quantity
Subtotal
Bad Hair Day
TRD-012-A1-BLK
•
Green
$20
20
$400
Inshallah Cap
TRD-008-A3-BLK
$20
20
$400
Happy & Sad Socks
TRD-006-A5-BLK
$5
20
$100
Cross Body Bag
TRD-004-A7-BLK
$20
20
$400
Version 3.3 (Current)
Item
Unit Price
Quantity
Subtotal
Bad Hair Day
Modified
TRD-012-A1-BLK
•
Green
$18
40
$720
Inshallah Cap
TRD-008-A3-BLK
$20
20
$400
Happy & Sad Socks
Removed
TRD-006-A5-BLK
$5
20
$100
Cross Body Bag
TRD-004-A7-BLK
$20
20
$400
Floppy Hat
Added
TRD-006-A9-BLK
$20
20
$400
Digital Catalog Builder
Create tailored product catalogs with variant control, pricing display, and custom layouts—perfect for wholesale teams.
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Smart Product Selection
Add products to your catalog manually or automate it with custom rules.
Select Products
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Products
Manual
Automated
Category
is equal to
Clothing
Tag
is equal to
Exclusives
Category
contains
Cap
Item
Bad Hair Day
Bucket Hat
TRD-006-A5-BLK
Inshallah Cap
TRD-008-A3-BLK
White tee
TRD-009-A6-BLK
Happy & Sad Socks
TRD-010-A7-BLK
Floppy Hat
TRD-011-A8-BLK
Cross Body Bag
TRD-012-A9-BLK
Flexible Catalog Sharing
Share catalogs with all partners, selected lists, or publicly using unique links.
Share Catalog
Share Catalog
Product Management
Manage all products, variants, and inventory effortlessly.
Add, edit and organize products.
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Advanced Product Options
Effortless configuration of sizes, colors, and other options—built to scale with any catalog.
Options
Variants
Group by
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Multiple Selling Methods
Built to support both individual and bulk sales—giving merchants the flexibility to serve retail buyers and wholesale customers alike.
Selling Options
Selling Options
Logistics & Fulfillment Details
From warehouse-level inventory tracking to shipping specs and tariff data.
Inventory
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Shipping Details
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Bulk Product Management Made Simple
Empowering users to efficiently manage product listings, update visibility, pricing, and status.
Acme
EG-00-01-00
A
Andre Johnson
Products
All
Active
Draft
Product
Category
Visibility
Bad Hair Day
Caps
All Partners
.jpg)
Bucket Hat
Caps
Private
Inshallah Cap
Caps
All Partners
White Tee
Clothing
All Partners
Orange Bucket Hat
Caps
Private
Happy & Sad Socks
Socks
All Partners
Floppy Hat
Caps
All Partners
Cross Body Bag
Bags
Private
Price Lists
Smart Price Management
Control visibility of pricing per partner or catalog.
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Partners
Manage Your Partner Network
Invite and organize partners, control their access to catalogs and price lists, and streamline collaboration.
Acme
United Kingdom
Catalogs
4
Products
100
Orders
2
Analytics
Issues & Resolutions
Summer '25 Catalog
Exclusives '25
Footwear Collection '25
B2B Sales Are Stuck in the Past, and It's Slowing You Down.
Receiving RFQs
Price Lists
Product Catalogs
Creating Quotes
Sharing Quotes
There's a better way...
Close Deals Faster
Real-time collaboration minimizes back-and-forth, enabling buyers to make decisions swiftly.
Aligned Communication
Centralize product details, pricing, and messages to ensure all stakeholders see reliable information.
Streamlined Efficiency
Eliminate repetitive tasks by automating quote creation and updates, saving valuable time.
Interactive Catalogs
Engage Buyers Like Never Before
Simplify sales by turning static quotes into live, interactive pages.
Interactive Quote Builder
Say goodbye to static PDFs—use a dynamic, user-friendly quote interface.
Bad Hair Day Cap
TRD-012-A1-BLK
$20
Real-Time Updates
Every change is reflected instantly, keeping both parties in sync.
Modified
Bad Hair Day Cap
Added
TRD-012-A1-BLK
•
Green
$20
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Oops! Something went wrong while submitting the form.
Removed
Built-in Communication Tools
Chat and comment directly within the quote, making email chains a thing of the past.
E
Do you offer a bulk discount for t-shirts?
Yes, we offer 10% off for orders over 200 units. I’ll update the quote.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Version History
Track every update made to your collaborative quotes. Revisit earlier versions and ensure clarity with a detailed timeline.
Andre Johnson
E
Emilio Cassin
Powerful Tools for Sellers
Turn Your Catalog Into a Sales Engine
Make selling easier and smarter with features designed for modern sellers
Dynamic Pricing Control
Show or hide prices as needed, set custom pricing for specific quotes, and implement tiered pricing to meet the needs of all your buyers seamlessly.
5% Off for 50+ Items
10% Off for 100+ Items
15% Off for 150+ Items
Direct Integrations
Seamlessly connect with your Shopify, WooCommerce, or ERP systems to keep your product catalog and pricing in sync.
Buyer Approvals
Streamline the decision-making process with built-in approval tools that allow buyers to confirm quotes directly.
Subtotal
200 items
$10,000.00
Total
$10,405.00
Pricing
Get Started
Flexible pricing plans designed to accommodate businesses of all sizes.
STARTER
Best for small businesses just starting their digital journey.
$15
Billed Yearly
Get Started
Up to 1,000 SKUs
3 Users
Add-ons:
$5 for every 500 additional SKUs
Popular
GROWTH
Designed for growing businesses ready to expand and scale.
$79
Billed Yearly
Get Started
Up to 10,000 SKUs
15 Users
Add-ons:
$10 for every 500 additional SKUs
BUSINESS
Ideal for established companies managing larger operations.
$199
Billed Yearly
Get Started
Up to 50,000 SKUs
Unlimited Users
Add-ons:
$5 for every 500 additional SKUs
Custom Pricing
ENTERPRISE
Fully customizable for enterprises with unique needs.
Custom Number of SKUs
Unlimited Users
Ready to Revolutionize your Sales?
Start a 14 day free trial today
What's next?
Tradehub is still in its closed beta phase, working closely with a diverse group of partners, including SMEs and enterprises, to continuously refine and enhance the platform. We are moving fast, iterating, and shipping updates based on real-time feedback to ensure we deliver maximum value.
IMPACT
work in progress
