Reimagine
Quoting:
Share
Share
Collaborate
Collaborate
Close
Approved
Empower your buyers to shape the deal and seal it faster with real-time, interactive quotes.
Redefine
Sales
Sales
With
Interactive
Interactive
Catalogs
Collaborate, customize, and close deals faster with real-time catalog updates and seamless quoting.
You
Cursor
Cursor
Buyer
Tradehub

Tradehub: Interactive Catalogs

Commerce
Mobile
Web

Transforming B2B sales by replacing outdated processes with interactive digital catalogs.

Tradehub is a collaborative, interactive, and personalized B2B platform that accelerates the sales cycle by transforming product data into dynamic catalogs where buyers request custom quotes, negotiate live, and finalize orders—seamlessly integrating with existing systems. As businesses increasingly move towards digital transformation, Tradehub bridges the gap between traditional trade practices and modern, efficient workflows.

MY ROLE

As the Founding Product Designer at Tradehub, I helped build a new market concept that redefines how B2B transactions are conducted. I led the design process from 0 to 1, ensuring that our platform is intuitive, efficient, and impactful. I worked with the founding team to conduct extensive user research to validate the concept.

Additionally, I built the landing page using Webflow, ensuring an engaging digital presence that effectively communicates Tradehub's value proposition.

THE PROBLEM

The B2B trade industry has long struggled with inefficiencies that slow down deal-making and create unnecessary complexities. Lengthy and complicated procurement processes, coupled with a lack of transparency in pricing and negotiations, make it difficult for businesses to operate efficiently. Many companies face challenges in accessing reliable suppliers and buyers, while cumbersome documentation and compliance management further add to the administrative burden. Traditional methods relying on static PDFs, spreadsheets, and multiple messaging platforms lead to slow sales cycles, poor visibility in tracking pricing updates, and inefficient manual processes that create confusion and delays.

the SOLUTION

Tradehub addresses these pain points by offering an intuitive and technology-driven solution. Our platform is designed to:
Streamline Sales & Ordering: Replace outdated catalog formats with interactive, shareable product catalogs that enable a novel collaborative quote building experience.
Enhance Negotiations: All quote requests, pricing adjustments, and order changes happen within the platform, reducing back-and-forth emails and confusion.
Seamless Integrations: Connect with Shopify, WooCommerce, Oracle, SAP, and other ERPs to keep product data and inventory up to date.


How it Works
Shareable Catalogs in 3 Steps
Transforming product data into an interactive digital experience in minutes.
Catalogs
Shareable Buyer Catalogs
Send a public link so buyers can browse, order, or request quotes—no login needed.
Acme
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EN - USD
Hide Order
Show Order
Summer '25 Catalog
View
All
Caps
Clothing
Bags
Socks
Shorts
Bad Hair Day
$20
Add to Order
Bucket Hat
$20
Add to Order
Inshallah Cap
$20
Add to Order
White Tee
$20
Add to Order
Orange Bucket Hat
$20
Add to Order
Happy & Sad Socks
$5
Add to Order
Floppy Hat
$20
Add to Order
Cross Body Bag
$20
Add to Order
Hungry Cap
$20
Add to Order
Cereal Killers
$20
Add to Order
Gastro Nomads
$20
Add to Order
Vitamin Sea Shorts
$20
Add to Order
Order
WU88191124
Summary
4
Comments
2
Version History
Item
Unit Price
Quantity
Subtotal
Bad Hair Day
TRD-012-A1-BLK
Green
$18
$20
$360
Add 50 more items for 10% Off
Inshallah Cap
TRD-008-A3-BLK
$20
$400
Happy & Sad Socks
TRD-006-A5-BLK
$5
$100
Cross Body Bag
TRD-004-A7-BLK
$20
$400
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Subtotal
80 items
$1,260
10%
$1,000.00
Express
$5.00
14%
$1,400.00
Total
$1,260
Collaborate & Track Version History
Leave comments and view a complete version history to stay aligned and in control.
Order
WU88191124
Summary
4
Comments
2
Version History
E
Emilio Cassin
09:41 AM
Do you offer a bulk discount for t-shirts?
Avatar
Andre Johnson
10:00 AM
Yes, we offer 10% off for orders over 200 units. I’ll update the quote.
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Order
WU88191124
Summary
4
Comments
2
Version History
Version 3.0
22 Feb, 2025
3.2
E
Emilio Cassin
09:41 AM, 21 Feb
Quote Approved: WU88191124
3.2
Avatar
Andre Johnson
10:00 AM, 20 Feb
Prices updated
3.1
E
Emilio Cassin
08:30 AM, 20 Feb
2 items added to quote • 1 item removed
3.0
E
Emilio Cassin
08:00 AM, 20 Feb
New quote started
Version 2.0
15 Jan, 2025
2.3
E
Emilio Cassin
02:00 PM, 15 Jan
Quote Approved: WU89215491
2.3
Avatar
Andre Johnson
12:00 PM, 15 Jan
Discount applied
3.1
E
Emilio Cassin
11:00 AM, 14 Jan
10 items added to quote
3.0
E
Emilio Cassin
10:00 AM, 14 Jan
New quote started
Compare Changes Across Catalog Versions
Easily review updates between versions to track product edits, pricing changes, or removed items at a glance.
Version Comparision
Compare with Version 3.2
Exit History
Show Order
Version 3.2
Item
Unit Price
Quantity
Subtotal
Bad Hair Day
TRD-012-A1-BLK
Green
$20
20
$400
Inshallah Cap
TRD-008-A3-BLK
$20
20
$400
Happy & Sad Socks
TRD-006-A5-BLK
$5
20
$100
Cross Body Bag
TRD-004-A7-BLK
$20
20
$400
Version 3.3 (Current)
Item
Unit Price
Quantity
Subtotal
Bad Hair Day
Modified
TRD-012-A1-BLK
Green
$18
40
$720
Inshallah Cap
TRD-008-A3-BLK
$20
20
$400
Happy & Sad Socks
Removed
TRD-006-A5-BLK
$5
20
$100
Cross Body Bag
TRD-004-A7-BLK
$20
20
$400
Floppy Hat
Added
TRD-006-A9-BLK
$20
20
$400
Digital Catalog Builder
Create tailored product catalogs with variant control, pricing display, and custom layouts—perfect for wholesale teams.
Products
Manual
Automated
Add
Item
Bad Hair Day
Bucket Hat
TRD-006-A5-BLK
Inshallah Cap
TRD-008-A3-BLK
White tee
TRD-009-A6-BLK
Happy & Sad Socks
TRD-010-A7-BLK
Floppy Hat
TRD-011-A8-BLK
Cross Body Bag
TRD-012-A9-BLK
Settings
Button
Columns
Price
SKU
Price Excluding VAT
RRP
Category
Hide All Product Prices
Expand Product Options Rows (Variants)
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Smart Product Selection
Add products to your catalog manually or automate it with custom rules.
Select Products
Variant
SKU
Price
Bad Hair Day
-
$20
Green
TRD-012-A9-BLK
$20
Pink
TRD-013-A9-BLK
$20
Bucket Hat
TRD-012-A9-BLK
$20
Inshallah Cap
TRD-012-A9-BLK
$20
White Tee
TRD-012-A9-BLK
$20
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Oops! Something went wrong while submitting the form.
Products
Manual
Automated
Add
Category
is equal to
Clothing
Tag
is equal to
Exclusives
Category
contains
Cap
Add Condition
Match All Conditions
Item
Bad Hair Day
Bucket Hat
TRD-006-A5-BLK
Inshallah Cap
TRD-008-A3-BLK
White tee
TRD-009-A6-BLK
Happy & Sad Socks
TRD-010-A7-BLK
Floppy Hat
TRD-011-A8-BLK
Cross Body Bag
TRD-012-A9-BLK
Flexible Catalog Sharing
Share catalogs with all partners, selected lists, or publicly using unique links.
Share Catalog
My Partners
Everyone you're connected with can access this catalog.
Selected Partners or Lists
Choose individual partners or predefined partner lists to give access to.
Public
Anyone with the link can view this catalog
Share Catalog
My Partners
Everyone you're connected with can access this catalog.
Selected Partners or Lists
Choose individual partners or predefined partner lists to give access to.
Public
Anyone with the link can view this catalog
Users will see the prices defined in this list.
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Product Management
Manage all products, variants, and inventory effortlessly.
Add, edit and organize products.
Enhance
Enhance
Paragraph
Enhance
Paragraph
Tone
Generate
Enhance
Pricing
Button
$
$
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Advanced Product Options
Effortless configuration of sizes, colors, and other options—built to scale with any catalog.
Options
Button
Size
Small
Medium
Large
Edit
Colour
Green
Pink
Edit
Variants
Group by
Size
Variant
Price
Inventory
Green
$
Pink
$
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Multiple Selling Methods
Built to support both individual and bulk sales—giving merchants the flexibility to serve retail buyers and wholesale customers alike.
Selling Options
Button
By Item
Standard
Sell products in individual units, allowing buyers to choose specific sizes and quantities.
Items
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By Package
Sell products in pre-defined quantities packed in boxes or cases.
Selling Options
Button
By Item
Standard
Sell products in individual units, allowing buyers to choose specific sizes and quantities.
By Package
Sell products in pre-defined quantities packed in boxes or cases.
Items
Cases
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Logistics & Fulfillment Details
From warehouse-level inventory tracking to shipping specs and tariff data.
Inventory
Button
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Location
Comitted
Available
On Hand
London Warehouse
0
Bristol Warehouse
0
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Shipping Details
Button
In
In
In
Kg
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Bulk Product Management Made Simple
Empowering users to efficiently manage product listings, update visibility, pricing, and status.
Acme
EG-00-01-00
2
Catalogs
Products
Inventory
Discounts
Pricing
Orders
Partners
Settings
A
Andre Johnson
Products
All
Active
Draft
Filter
Import
Add Product
Product
Category
Visibility
Bad Hair Day
Caps
All Partners
Bucket Hat
Caps
Private
Inshallah Cap
Caps
All Partners
White Tee
Clothing
All Partners
Orange Bucket Hat
Caps
Private
Happy & Sad Socks
Socks
All Partners
Floppy Hat
Caps
All Partners
Cross Body Bag
Bags
Private
Showing 10 of 10
Page 1 of 1
2 Selected
Add to Catalog(s)
Add to Price List(s)
Change Visibility
Delete
Price Lists
Smart Price Management
Control visibility of pricing per partner or catalog.
Decrease By
%
Enhance
Paragraph
Quantity & Volume Rules
Button
Min Quantity
Max Quantity
Discount / Item
1
%
51
%
101
%
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Partners
Manage Your Partner Network
Invite and organize partners, control their access to catalogs and price lists, and streamline collaboration.
Acme
United Kingdom
Add to List
Wholesale Pricing
Connected
Catalogs
4
Products
100
Orders
2
Analytics
Issues & Resolutions
Summer '25 Catalog
Exclusives '25
Footwear Collection '25
B2B Sales Are Stuck in the Past, and It's Slowing You Down.
Enough with the long email chains, scattered pricing updates and static PDFs and spreadsheets.
WhatsApp
Receiving RFQs
Excel
Price Lists
PDF
Product Catalogs
Creating Quotes
Outlook
Sharing Quotes
There's a better way...
Speed
Close Deals Faster
Real-time collaboration minimizes back-and-forth, enabling buyers to make decisions swiftly.
Chat
Aligned Communication
Centralize product details, pricing, and messages to ensure all stakeholders see reliable information.
Countdown
Streamlined Efficiency
Eliminate repetitive tasks by automating quote creation and updates, saving valuable time.
Interactive Catalogs
Engage Buyers Like Never Before
Simplify sales by turning static quotes into live, interactive pages.
Interactive Quote Builder
Say goodbye to static PDFs—use a dynamic, user-friendly quote interface.
Green Cap
Bad Hair Day Cap
TRD-012-A1-BLK
$20
Add-on
Add-on
Add-on
Catalog Table
Real-Time Updates
Every change is reflected instantly, keeping both parties in sync.
Modified
reset
Green Cap
Bad Hair Day Cap
Added
TRD-012-A1-BLK
Green
$20
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
remove
Removed
reset
Changes
Built-in Communication Tools
Chat and comment directly within the quote, making email chains a thing of the past.
E
Emilio Cassin
09:41 AM
Do you offer a bulk discount for t-shirts?
Avatar
Andre Johnson
10:00 AM
Yes, we offer 10% off for orders over 200 units. I’ll update the quote.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Version History
Track every update made to your collaborative quotes. Revisit earlier versions and ensure clarity with a detailed timeline.
Version CQ1001-001
Current
Today
Avatar
Andre Johnson
Version CQ1001-002
2 days ago
E
Emilio Cassin
Powerful Tools for Sellers
Turn Your Catalog Into a Sales Engine
Make selling easier and smarter with features designed for modern sellers
Dynamic Pricing Control
Show or hide prices as needed, set custom pricing for specific quotes, and implement tiered pricing to meet the needs of all your buyers seamlessly.
5% Off for 50+ Items
remove
10% Off for 100+ Items
remove
15% Off for 150+ Items
remove
Direct Integrations
Seamlessly connect with your Shopify, WooCommerce, or ERP systems to keep your product catalog and pricing in sync.
Buyer Approvals
Streamline the decision-making process with built-in approval tools that allow buyers to confirm quotes directly.
Subtotal
200 items
$10,000.00
10%
$1,000.00
Express
$5.00
14%
$1,400.00
Total
$10,405.00
Pricing
Get Started
Flexible pricing plans designed to accommodate businesses of all sizes.
STARTER
Best for small businesses just starting their digital journey.
$15
Billed Yearly
Get Started
Check
Up to 1,000 SKUs
Check
3 Users
Add-ons:
dollar
$5 for every 500 additional SKUs
BUSINESS
Ideal for established companies managing larger operations.
$199
Billed Yearly
Get Started
Check
Up to 50,000 SKUs
Check
Unlimited Users
Add-ons:
Add-on
$5 for every 500 additional SKUs
ENTERPRISE
Fully customizable for enterprises with unique needs.
Check
Custom Number of SKUs
Check
Unlimited Users
PDF
WhatsApp
Outlook
Excel
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What's next?

Tradehub is still in its closed beta phase, working closely with a diverse group of partners, including SMEs and enterprises, to continuously refine and enhance the platform. We are moving fast, iterating, and shipping updates based on real-time feedback to ensure we deliver maximum value.

IMPACT

work in progress
Let’s Work Together
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