
Oak: Turn Customer Insights into Winning Products
Turning Conversations Into Product Decisions
Oak connects the dots between raw customer conversations and strategic decision-making. It automatically pulls insights from transcripts and maps them to predefined objectives, helping teams make smarter, faster decisions based on real user data.
MY ROLE
As a founding product designer (part-time), I worked closely with the founders from day one, shaping early concepts, validating ideas, and iterating quickly as we searched for strong signals toward product-market fit.
THE PROBLEM
Product and research teams have hours of user interviews and call recordings, but most of it remains underused. Insights are hard to extract, categorize, and trace back to company goals. Even when teams take notes or tag transcripts, they often lack a structured way to make use of that information downstream in product planning.

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The conversation highlighted a strong reliance on public sharing, region-based pricing and the need for better version tracking when updating catalogs. Caleb shared candid feedback on the importance of clear partner-specific access.
• Their team maintains 3 catalogs per season, each shared with different pricing rules.
• He said they tried Showroom before, but dropped it due to "limited control over price visibility and too much friction setting up.

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What's next?
Oak is currently in its closed beta phase, working closely with a group of product-led teams of varying sizes to continuously iterate and validate workflows.